CannedWater4Kids (CW4K) and INX International Ink Co. have joined forces to send a rush delivery of drinking water to help in the Hurricane Harvey disaster relief efforts. A truckload of 52,800, 12-ounce cans of fresh, purified water has arrived at a Red Cross Distribution Center near Houston.

Hurricane Harvey made landfall for the first time on August 25 and landed a devastating blow to the Gulf Coast of Texas. A multiple-day event, the Category 4 storm with 130 mph winds was the most powerful hurricane to hit the U.S. in more than a decade. Damage caused by the high winds, torrential rains and record flooding displaced more than 30,000 people and prompted over 17,000 rescues.

The effects of Hurricane Harvey will impact southeast Texas for a long time. Fortunately, humanitarian efforts from companies including CW4K and INX are helping the efforts in Texas.

“This is the first of many truckloads we hope to send,” said Greg Stromberg, CannedWater4Kids water charity CEO. “Without hesitation, we helped. It was the right thing to do because clean, safe drinking water is a valuable resource. One doesn’t realize how valuable until it is gone.”

“We are doing our part as good corporate citizens,” remarked Renee Schouten, Director of Marketing for INX. “It is important to be there for people, in good times and in bad. Providing clean water to communities enduring a crisis will aid in recovery and hopefully give some sense of comfort to those in need.”

Added Stromberg, “Coordinating and financing the water delivery was a team effort. We couldn’t have done it without the help of INX International and the Red Cross organization. Their help and support was incredible.”

CW4K is no stranger to disaster relief. Whether it was the earthquakes in Japan and Haiti, Hurricane Sandy in New Jersey in 2012, or help for the lead-contaminated municipal water supply in Flint, MI, the 501c3 charity was there with clean, safe drinking water packaged in 12-ounce aluminum beverage cans. Now the support continues. Learn more about CW4K by visiting www.cannedwater4kids.org.